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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardcover)

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

From Publishers Weekly
In what’s likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin’s ability to hone in on key issues remains intact. Following up on the themes of his e (more…)