Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardcover)
August 30th, 2009
From Publishers Weekly
In what’s likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin’s ability to hone in on key issues remains intact. Following up on the themes of his e (more…)
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4.0 out of 5 stars
Caution: This Book will Change the Way You View Marketing, For the Better
Small is the New Bigis a collection of insightful entries from Seth Godin’s blog and his articles for FastCompany.
4.0 out of 5 stars
Stay on top of change and spurn some creative thinking
Very inspiring and entertaining. Spurns creative thinking. Good book on staying on top of change. Some really good short essays.
4.0 out of 5 stars
Tidbits and insights from best-selling author Seth Godin
These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost…
2.0 out of 5 stars
Life’s too short to waste time on this
Okay, I tried to get through this tripe, but Mr. Godin’s newest is so negative that I just could not digest the entire thing.
5.0 out of 5 stars
Not Business as Usual
If you are looking for some ideas to jump start your creative juices, take the few hours necessary to breeze thru this collection of blog posting from Seth Godin, blogger…
5.0 out of 5 stars
Short and sweet nuggets of inspiration
I love the “short and sweet” format – this is the perfect opportunity to browse someone else’s brain for ideas!
5.0 out of 5 stars
wow thats a lot of info
Not that Seth needs another glowing review…This book is great. Read the introduction and follow the isntructions for how to read the book.
2.0 out of 5 stars
a collection of loosely related opinionated shallow babbles
Check out the section about no-no’s on making criticism. This book is full of it.
Other than that, there are some repetitive assertions.
2.0 out of 5 stars
Motivational platitudes
At the end of the day, this is a bunch of fluffy blog posts. I did not read the whole book, maybe 1/3 of it based on random sampling of entries.
2.0 out of 5 stars
Ridiculously over-rated.
The 5-star reviews must be written Godin by fan-boys. I listened through it all hoping it would get better soon (based on all those “5-star reviews”) but it didn’t.